Wrong Encoding Can Cause Poor Search Engine Rank

HughesTech Labs:

Webmasters, using the wrong encoding tags can cause poor Search Engine Rank!

The following tag can get you in big trouble with the Search Engines:

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd“>

This tag is fine if you don’t use tables, but if you do use tables, it tends to hide all content within the tables from the search engine crawlers and spiders.

Point in case, we had a website that we did some SEO work on and the site was doing great in the search engine result pages, then the owner of the site decided to add tables without consulting with us. He left all the original content we had added, but the content was now stuffed within tables.

He contacted us and said he could no longer find his website on any search engine.  First we asked him if he made any changes and he said no, so we checked his html code against our version and he did make changes, the tables were added!

By removing the tag:

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd“>

His page is now back ranking as before.

That is the biggest thing SEO Companies have to worry about, users changing things we have put in place, then not being honest to you about what they did.

So webmasters watch out using that tag with tables.